FOREST Heath District Council is cracking down on people who put advertising signs by the side of roads and in the countryside.
Companies and individuals who put these signs up can expect to lose them and face prosecution as the council works on one of its priorities - to improve the streets and environment of Forest Heath.
The signs, which can vary from banners to fly-posted A4 posters, rarely have the necessary planning consents, are unsightly and distract drivers at busy road junctions and on roundabouts.
Councillor Tony Simmons, Member Champion for the Environment, said: "The council is sending out a clear message that it will not tolerate flagrant breaches of planning control and will take robust action when necessary. Persistent offenders will be prosecuted."
The only exceptions to this rule are signs promoting local charity and community events. These can only be put up within two weeks of the event and must taken down promptly afterwards
To date enforcement officers have cleared over 30 signs ranging in size from A4 posters to banners measuring around four metres by two metres.
Any company or individual who has had their signs removed should contact Malcolm Allison at Forest Heath District Council on 01638 719444 to arrange collection.